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The Art of Photography in Web Design

Browse through some websites currently out there and you might notice that photography dominates as the main artwork on many website designs. As a web designer, it would be great to hire a professional photographer and get exactly what is wanted and needed for a web design. In reality however, this scenario is not very likely. Fortunately, there are some great alternatives and resources to turn to.
Here is a quick summary of the different factors that influence what, where, and how to choose photography for a web design project.
Unleashing the Full Potential of Email Design
A common misconception about Email Design is assuming that it is just like Web Design. It is important to remember that while emails can utilize HTML and CSS features, it certainly does not function like a website. With an email, there is limited space and restrictions that you are allowed to work with, so your design must make the best use of these limitations.
Prepping for a Project: Utilizing Moodboards
At clickbrand, we like to use mood boards as often as we can. Mood boards are a great way to jump start the design process and help define the structures and goals of a project. It sets the tone, style, and overall feel of the design early on, without being convoluted with thoughts about the layout and architecture of the site. Often times, clients are unsure of what they want exactly, which leaves a project with many diverse concepts and ambiguous solutions. To design something based on these loose criteria would have a higher probability to result in something that the client might not be completely satisfied with. Read the rest of this entry »
Designing a Button: Good Practice Tips
A good and effective button requires more thought and planning than meets the eye. Below are a few tips on what to keep in mind when designing your next button.
Purpose
The first step to creating a good button is thinking about Purpose. What is the purpose for this button? Is it just a connecting point for the user to get from one place to another? Or does it serve a more important purpose? Whether you want users to sign up or view a new product, there must be something that leads the user to perform the action you desire them to do. Different purposes will require a different design.
Once the purpose has been established, you can move on to the other factors necessary for creating a good button.
How to Avoid a Web Design that Fails
In this era where technology and the Internet play a dominant role in society, it is important to keep up to date and not fall behind with your business. With any business, you almosthave to establish a web presence if you want to stand a chance to compete with others. It may be easy to put a website up, but many opt to go the route of designing the site themselves, or using designers who lack specific experience in Web Design. These sites often fail to recognize and utilize the aspects unique to Web Design, and therefore fail to be as effective as it can be.
So what makes a good website and how can you avoid making the same mistake as others? Here are a few tips on the key elements to what makes a good website:


