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Unleashing the Full Potential of Email Design
A common misconception about Email Design is assuming that it is just like Web Design. It is important to remember that while emails can utilize HTML and CSS features, it certainly does not function like a website. With an email, there is limited space and restrictions that you are allowed to work with, so your design must make the best use of these limitations.
iMLost without my iPhone. Navigation applications are being exerted as “must haves” in every day life.
Have you ever went a day without electricity? I bet not. Try it. Should be interesting. Well, iPhone dependence is becoming more and more common every day. There are so many applications out there that appear to be so helpful, it’s hard to think what you would do without it.
The iPhone can now be used as your very own GPS. GPS systems started out at $900 a piece when they first came out. Now they are going down in price. Who needs a GPS, when you can download an app. to get around on your iPhone for as low as $0.99! The iPhone is now being looked at as the All-In-One, helpful tool. Heck you can even use the thing as a level to put up a picture on the wall! Yeah, you have the internet to get you to Map Quest from your phone but that takes five-thousand extra steps, so why not get something customized for your phone and your patience.
Again, another new piece of technology, which started out being an auxiliary, is now a necessity for people who are highly adaptive to convenience.
Basics of Managing a PPC Campaign
Prepping for a Project: Utilizing Moodboards
At clickbrand, we like to use mood boards as often as we can. Mood boards are a great way to jump start the design process and help define the structures and goals of a project. It sets the tone, style, and overall feel of the design early on, without being convoluted with thoughts about the layout and architecture of the site. Often times, clients are unsure of what they want exactly, which leaves a project with many diverse concepts and ambiguous solutions. To design something based on these loose criteria would have a higher probability to result in something that the client might not be completely satisfied with. Read the rest of this entry »
TNS. Type Nerd’s Society. Where being a nerd is accepted! Period.
Is it real? Could it be? No, really?! Come on, you know you want to know more about typography! Typography is a very enticing and intriguing subject! Trust me you will be hooked after reading and viewing this entry!
I bet you never met someone so in love with typography? Well, I will try and make this short and sweet and show you lots of examples but bare with me 
! Read the rest of this entry »
Getting A Website To The Top Of Google Search Pages
We all want our website to be the first (top) position on the Google search engine. No doubt that any site that is in the first few coveted positions is going to get a lot of visitors and potentially a lot of business.
The whole business of working to get websites to these top positions is called Search Engine Optimization (or SEO), and the industry is filled with many firms that offer these services. Unfortunately, most of these firms prey on naive customers, guaranteeing 1st page results, and delivering very little. Their business model is based on aggressive sales and high turn over. It is because most people don’t really understand how the search engines work that they end up buying services and believing the promises from these rouge companies. The goal of this article is to shed some light on the mystery of Search Engine Optimization. Read the rest of this entry »
Organic SEO vs. General SEO
You might ask, what in the heck is ORGANIC SEO? Can’t only food be considered organic? Well I can relate to the confusion, but was intrigued by the outcome of my research.
What is Organic SEO?
Organic SEO is the process of optimizing a website to increase its rankings in unpaid search engine listings.
Goals of OSEO:
- Improve business brand visibility
- Expand market share
- Attract larger targeted volumes of Search Engine users
Increase user participation by Increasing your trustworthiness
So you’ve done all the proper SEO stuff for your site, you’ve told everyone you know about it, and you’ve designed your site to look as professional as possible. Now that you have your website up and running, users should start flocking to your website, filling out forms, becoming a member of your community, or just generally clicking around and accomplishing the goal you had intended. In a perfect world, your website would be bustling with activity, but unfortunately, not everyone’s website always goes as planned. If you find that your user participation has been less than you expected, it may be an issue of trust, among other things.
Experience has taught many internet users to be skeptical of everything on the web. We’ve all been burned at some point by an untrustworthy website, so you have to prove to each and every user that you are worthy of their trust. You have to prove that the form users must fill out will not increase the spam in their inbox, or that the button you wish them to press will not bring them to an advertising site with endless popups and popunders. Proving your trustworthiness is no small feat, but here are a few tips that may help you.
The New Era of CSS: The why’s and why nots.
Why do we need a better CSS?
Not only is it essential for developers to have the upper hand in new techonology for programming but for the web designers too. CSS is rising and becoming more common. Some issues with this new revolution still arise, but it will definitely be an effective change in technology shared among the programmers, the designers and most importantly the user! There is the ability to have a lot more flexibility with alternative syntaxes, which benefits the programmer and design techniques that let the designers use a more wide variety of fonts (this is only the least of it). Some of these tweaks in the system will cut time in half in the developing of a website. Read the rest of this entry »
Designing a Button: Good Practice Tips
A good and effective button requires more thought and planning than meets the eye. Below are a few tips on what to keep in mind when designing your next button.
Purpose
The first step to creating a good button is thinking about Purpose. What is the purpose for this button? Is it just a connecting point for the user to get from one place to another? Or does it serve a more important purpose? Whether you want users to sign up or view a new product, there must be something that leads the user to perform the action you desire them to do. Different purposes will require a different design.
Once the purpose has been established, you can move on to the other factors necessary for creating a good button.
