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Tips for Designing Mobile Applications
Designing for mobile applications is quite different from designing for conventional computers, such as laptops or desktops. If you were to port a website, for example, to a mobile device, it would mean more than simply making a miniature version of it. Think of mobile applications more like a child of a main application, rather than a miniature version. The mobile application shares many of the attributes of its parent application, but like any real child, it is not miniature copy of its parent. Here are a few things to consider when designing a mobile application: Read the rest of this entry »
Design or Disaster, you pick.
Coding and Graphic Design come from two entirely different worlds. They have much different processes in Web Design. It’s a combination of logic and creation – right and left side of the brain. As a team, they play a huge role in a great looking website.
The importance of graphic design knowledge is underestimated by many web designers. In result of this, they struggle to create attractive-looking websites. With that said, the visual part of a website can really make a site look more valuable and credible – after all, you are representing the branding of a company.
Here are 3 Main points to keep in mind when thinking about a well-designed website:
How to Avoid a Web Design that Fails
In this era where technology and the Internet play a dominant role in society, it is important to keep up to date and not fall behind with your business. With any business, you almosthave to establish a web presence if you want to stand a chance to compete with others. It may be easy to put a website up, but many opt to go the route of designing the site themselves, or using designers who lack specific experience in Web Design. These sites often fail to recognize and utilize the aspects unique to Web Design, and therefore fail to be as effective as it can be.
So what makes a good website and how can you avoid making the same mistake as others? Here are a few tips on the key elements to what makes a good website:
Why You Should Land on Landing Pages!
In today’s derived world of advertising, one of the most influential source of selling your product or service are the use of website landing pages. Landing pages are the links provided on the home pages of websites, which direct you to a separate web page. As the amount of internet traffic arises, this online advertising is considered a very profitable proposition.
Landing Pages need to be very particular in representation of design in order to be successful. The page must load in minimum amount of time as more time means testing the patience of the browser.
Just to hit you with a little statistic: a relevant landing page can easily double your conversions versus sending clicks to the home page, and testing and tuning your pages can increase conversions by 48% or more.
A Brief Overview of Search Engine Marketing
Marketing a website is generally divided into two categories called Paid Search (aka PPC, CPC, Pay Per Click) and Organic (aka SEO, Search Engine Optimization, Natural Listings).
Paid Search
Paid Search is basically buying positions on the search engines for specific search terms, like “medical malpractice”. You set a price your willing to pay each time someone clicks on your ad and comes to your site. Your position (top, 2nd, 10th, etc) is based on the amount you bid relative to other bidders for the same term. To get a Paid Search marketing campaign to pay off, you need to manage these keyword bids very carefully so that you don’t over-bid and waste money, but also so that you don’t underbid and simply get nothing in return. The entire system is pretty (no, very) complex typically requiring daily, hands-on management. Read the rest of this entry »
