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Boost Search Engine Rankings With Social Media
Social media is changing the way that content connections are calculated, adding a human touch to the computer-generated methods that have ruled search results for the past two decades. Search engine rankings for the most part are still based on mathematical indexes of the number of hyperlinks between pages, frequency of keywords within content, and other quantifiable metrics, to measure relevance and usefulness. Social index rankings are based on user interaction, and Google and the other search engines are adjusting their algorithms to include content shared across social networks.
The social index will not completely replace the traditional mathematical index, and the extent to which it will gain in importance remains to be seen, but there is no doubt that social influence adds to your authority, extends your reach, and helps improve your organic search engine rankings. Which means that social media marketing is absolutely essential for your business.
Social Media Marketing Strategies
Develop a strategy that harnesses the power of your customers’ social interaction, as they share their experiences about your brand across their networks.
Integrate your social media marketing initiatives into your overall SEO strategy. Social interaction with your articles, blog postings, and other webpage contents via mentions, re-tweets, shares, likes, and links, extends your reach to users beyond the social networks.
Enhance your social influence by developing a reputation for expertise in your field and offering fresh, original content that helps people find the information they need. This also builds trust, as your audience continues to recognize your content as being high quality and useful, which will expand your following and increase your social shares.
Building Relationships with Customers
The ability to choose which friends, colleagues and social influencers to follow enables people to develop more direct, personalized connections through their social networks. Social media presents businesses with the very unique opportunity to build relationships with their customers rather than sell to them, by delivering a personalized experience according to the individual interests and preferences they’ve shared on their social networks.
Social media enables users to define their own context, which drives engagement and interaction across their networks. These candid conversations offer valuable insights into how people are talking about your brand, and are an excellent source for identifying strong keywords and popular trends. Use this information to create relevant, influential content that is optimized to improve your search engine rankings and extend your influence across the social networks.