clickbrand

Prepping for a Project: Utilizing Moodboards

At clickbrand, we like to use mood boards as often as we can. Mood boards are a great way to jump start the design process and help define the structures and goals of a project. It sets the tone, style, and overall feel of the design early on, without being convoluted with thoughts about the layout and architecture of the site. Often times, clients are unsure of what they want exactly, which leaves a project with many diverse concepts and ambiguous solutions.  To design something based on these loose criteria would have a higher probability to result in something that the client might not be completely satisfied with. Read the rest of this entry »