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Posts Tagged ‘Marketing’
We all want our website to be the first (top) position on the Google search engine. No doubt that any site that is in the first few coveted positions is going to get a lot of visitors and potentially a lot of business.
The whole business of working to get websites to these top positions is called Search Engine Optimization (or SEO), and the industry is filled with many firms that offer these services. Unfortunately, most of these firms prey on naive customers, guaranteeing 1st page results, and delivering very little. Their business model is based on aggressive sales and high turn over. It is because most people don’t really understand how the search engines work that they end up buying services and believing the promises from these rouge companies. The goal of this article is to shed some light on the mystery of Search Engine Optimization. Read the rest of this entry »
In today’s derived world of advertising, one of the most influential source of selling your product or service are the use of website landing pages. Landing pages are the links provided on the home pages of websites, which direct you to a separate web page. As the amount of internet traffic arises, this online advertising is considered a very profitable proposition.
Landing Pages need to be very particular in representation of design in order to be successful. The page must load in minimum amount of time as more time means testing the patience of the browser.
Just to hit you with a little statistic: a relevant landing page can easily double your conversions versus sending clicks to the home page, and testing and tuning your pages can increase conversions by 48% or more.
Marketing a website is generally divided into two categories called Paid Search (aka PPC, CPC, Pay Per Click) and Organic (aka SEO, Search Engine Optimization, Natural Listings).
Paid Search is basically buying positions on the search engines for specific search terms, like “medical malpractice”. You set a price your willing to pay each time someone clicks on your ad and comes to your site. Your position (top, 2nd, 10th, etc) is based on the amount you bid relative to other bidders for the same term. To get a Paid Search marketing campaign to pay off, you need to manage these keyword bids very carefully so that you don’t over-bid and waste money, but also so that you don’t underbid and simply get nothing in return. The entire system is pretty (no, very) complex typically requiring daily, hands-on management. Read the rest of this entry »