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TNS. Type Nerd’s Society. Where being a nerd is accepted! Period.

Is it real? Could it be? No, really?! Come on, you know you want to know more about typography! Typography is a very enticing and intriguing subject! Trust me you will be hooked after reading and viewing this entry!

I bet you never met someone so in love with typography? Well, I will try and make this short and sweet and show you lots of examples but bare with me !

Not sure what “typography” means? Well, it’s basically a fancier word for  visually communicating through the design of fonts. Check out  http://desktoppub.about.com/cs/basic/g/typography.htm
First off, from a credited, experienced designer, there is no great design without a great font pairing. If you are one to be attached to Comic Sans then we have a disagreement. I mean come on, that’s SO nineties! It is also a design NO-NO! Another typeface that is over used (especially in most spas these days) is Papyrus. Helvetica is a GOOD example of over-used type as well, but in an exceptional way. Helvetica is beautiful and contemporary, with it’s round curves and delicate appearance–that is why people feel comfortable with it and that is why society accepts it for who it really is, deep down inside.

There is a lot of terminology in typography. One word in particular that people don’t take advantage enough is, tracking. Tracking is the spacing between the letters in a single word. If you’re not sure where to find open tracking or what it is, take a closer look:

Here is a good example of how open tracking is used (this is a logo identity we did for Green LLP, an attorney in Corona Del Mar):

Pay attention to this feature, as it will give you more options and can make your design look completely different. You’d be surprised!

Here are some great examples of typography in advertising. My personal favorite by non-other than, Paula Scher:

Great advertisements:

Typography doesn't have to be screaming to be effective either!

New in Typography: Tungsten (a newly released typeface) CHECK IT OUT!

Well, now that you’ve got a good lesson on typographic design, I think it’s okay to say you are officially a TNS Member! Congratulations, now take the font quiz! Come on, you – can – do – it!

http://ilovetypography.com/fontgame/