When a PPC is managed correctly, it is a hands-on, active and dynamic process that continously adjusts to competitors and the market demand. The end goal - whether it be cost per sale, number of visitors, monthly budget or ROI - is constantly monitored and achieved. Our management includes:
Search term selection - Through collaboration with the client about their industry, services and products, followed up by intensive research on search statistics, a list of literally thousands of search terms are created.
Compelling Ads - For each search term, multiple creative ads are written that will appear on the search results pages.
Campaign Set Up - campaigns are created by region (from locally to internationally), with monthly budgets, desired rankings, bid prices and tracking code installed on all links to the web site.
Visitor Analysis - all traffic to the web site is carefully tracked and monitored. Navigation throughout the web site is recorded. Target objectives are measured and campaigns adjusted to mee the desired objectives.
Reporting - Weekly and monthly reports showing summary data and key objective metrics are delivered to the client for review.
Contact us if you would like us to Help People Find You.
ClickBrand has surpassed every goal we had set for them. Our cost per order has continually improved throughout the process.
Andre Raab, President, Merrygro.com